Copywriting Tips for Creatives Who Hate Writing

Copywriting Tips for Creatives Who Hate WritingCopywriting Tips for Creatives Who Hate WritingCopywriting can be a tricky business for designers and other creative professionals, but its an essential skill to hone. Use unterstellung copywriting tips the next time youre tasked with a writing project.Every creative professional needs good communication abilities, and writing skills are essential for your career toolkit. From client briefs and emails to blog posts and brochure copy, designers and other creatives are frequently called upon to flex their writing muscles. If you find yourself easily frustrated and staring far too long at a blank Word document, these copywriting tips for nonwriters will help you face your fears and find your voice.1. Determine your topic and theme When it comes to copywriting tips, there is none more important than this one Before you begin writing, determine both your topic and your theme. Your topic is the subject you are writing about your theme is your point of view on that topic - the message you want to convey.2. Pick your pointsYou likely have a few key messages about your topic. In fact, these main points probably helped inform your theme. While you may have lots of ideas to share, try to group them under a few headings.3. Create an outlineAfter youve determined your topic, theme and main points, put together an outline. Once you have the bones of your piece in place, its easier to add the meat.4. Lower your standards (at first) While your inclination may be to start at the beginning, its OK to jump around within your outline. Add information as it comes to mind. Not every sentence has to be perfectly constructed or even grammatically correct. Your goal at this point is simply to get your thoughts down on the page.5. Flesh it outAfter youve dumped all your ideas into your outline, add your supporting research. Then comb back through your piece and turn phrases into complete sentences, add transitions, and vary your word choic es if youve referenced the same topic or idea several times.6. Punch it upYouve introduced your topic and laid out your main points, which all support your theme. Youve written a conclusion that reiterates your point of view or issues a call to action. Now its time to sell even harder. If youre describing a product or service, for example, focus on using language that helps the reader picture or feel the concept youre trying to convey. Connect with your readers by using power words such as you, free or new.7. Keep it cleanTake the time to revise and re-read your work several times, then use spell check. Though youre not a writer by trade, straightforward and error-free copy will get your ideas across in an authoritative, professional manner. Copy editing with care will make your writing stronger and more polished.Becoming a good writer takes practice, and even seasoned pros battle writers block. Remember that your objective is to create clear writing that is compelling and easy to u nderstand. Skip the flowery prose full of adjectives, metaphors and clichs. If you follow these copywriting tips, youll not only knock a daunting task off your to-do list, but youll also boost your communication cred.SUBSCRIBE TO THE BLOG